Social media is taking the marketplace by a storm and businesses are increasingly using influencers as a secret weapon to stand out in the already stuffed marketplace. Businesses are creating strategies that extend from creating awareness and loyalty to customer acquisition and retention. For instance, businesses are fast establishing relationships with social media influencers to embed their messages in their online content.
Since engagement and passion are at the heart of the modern influencer, they are valuable to brands in a number of ways.
First, influencers enable brands reach a specific targeted audience. By the use of the right influencer, brands will be more likely to reach the audience interested in their products and services.
Secondly, influencers help to create trust with your customers. Consumers believe that they will get honest and real-time information from stranger’s recommendations online. As a brand, you might not get this much deserved trust on your own.
Thirdly, influencers help generate engagement with the people who follow them. Through influencers, brands can to gain followers on their social media accounts and consequently benefit from the engagement already created.
The price to pay an influencer
With the evolution of the internet, brands are increasingly creating more online content for their online communities than ever before. It is estimated that in 2015, brands will spent more than $24 billion on social media advertising. It is this enormous investment that makes brands fight for virality on the social media platform.
To benefit from content creation and proper distribution, brands must invest their time and money to engage the right social media influencers.
The value of influencers to brands cannot be overemphasized, but most brands would want to know what it will cost them. The majority of marketing budgets for the production and distribution of digital content range from 15% to 30%. Before engaging influencers, it is imperative for brands to first research on them.
Relationships with influencers are essential for brands to reach and engage their target audience online regardless of the price. Creating and nurturing cordial relationships with influencers start way before engaging them in your projects.
On the contrary, working with influencers does not always require brands to have big budgets. Some influencers will post your content in exchange for commissions or even for the purposes of cross promotions. With an exciting brand, you will always get people to promote your brand.
Besides, what the brand desires to achieve will dictate the price of social media influencer marketing. The type of content, the channels, and the time span of the marketing. Before setting up a budget, the brand should know what wants to get from the influencers.
It is important to note that…
Social media has revolutionalized how brands interact and communicate with their customers. More and more brands are determined to turn social media conversations into conversions through the use of influencers.
As YouTube becomes the new television, and Instagram the new magazine, influencer marketing is a powerful tool that helps brands to engage the right audiences.